Media Placement
Earning media exposure is not the end of the process, it is the beginning of the process.
WEBINAR
PR and CRM
Knitting Your
PR and CRM
Together
Turn media coverage into measurable sales activity.
Your company earned media coverage. What happens next? Explore the presentation from David Evanson and John Healy for a practical look at using a CRM to plan outreach, manage follow-up, and track the sales activity that follows.
View Presentation SlidesFind the detailed steps, pipeline, and dashboard examples discussed in the webinar here.
With David Evanson
and John Healy
Webinar held September 24, 2026
2:00 PM ET / 11:00 AM PT and Arizona
Online via Zoom
PRESENTATION NOW AVAILABLE
View the slides from the session
THE MISSING CONNECTION
Supercharge your earned media into new business
A media placement gives your company something worth sharing. Its value can extend beyond the initial exposure when the right people receive it.
This presentation is for marketing and communications professionals, business owners, and sales leaders who want a clearer connection between publicity and sales activity.
INSIDE THE SESSION
Inside the presentation
Focusing your Organization
See how a CRM assigns tasks, keeps contact records, and tracks sales opportunities in one place.
Pipelines for Success
A “pipeline” maps out a process for utilizing earned media to touch clients and prospects, and ultimately deliver more sales and strengthen client relationships.
Reporting that connects activity to results
See how dashboards track responses, opportunities, pipeline value, and closed revenue. The presentation also covers what to consider when choosing a CRM for your business.
COMMUNICATIONS + SALES
Meet the speakers
40+YEARS OF EXPERIENCE
David Evanson
Host | David R. Evanson, LLC
David advises financial services businesses on media, communications, and content strategy. He brings more than 40 years of experience to the discussion of how companies can put their publicity to work.
25+YEARS OF EXPERIENCE
John Healy
Guest Speaker | Founder, ApexBlend Consulting
John has spent more than 25 years building and leading sales organizations across more than a dozen countries. His experience spans startups through S&P 500 companies.
BRING IT BACK TO YOUR BUSINESS
Bring one example from your business
Think of one recent media placement you would like to turn into a sales conversation.
Who would find it useful? What would you want to discuss with them? Keep that example in mind as you review the presentation.
FROM THE SESSION
View the presentation slides
Use the slides to help you and your team knit your PR and CRM processes together.
Presentation slides (PDF)
View Presentation SlidesKNITTING YOUR PR AND CRM TOGETHER
Put the ideas to work
See how media coverage can support a sales process with clear ownership, planned follow-up, and measurable results.
View Presentation SlidesFind the detailed steps, pipeline, and dashboard examples discussed in the webinar here.
