Know When To Hold’em . . .

This story is from our February 2024 update newsletter that offers communications insights, and hopefully, some amusing diversion.

The charts below show the tale of two investors: one who knows when to hold them and one who doesn’t.  

It should be noted both are wise investors: they bought Adobe when it went public in 1986. But investor A held their nerve in the summer of 2022 when the stock was cut in half. Investor B folded.  

Investor B still did well mind you earning a return of 87,000%. But Investor A is doing better with a return of nearly 150,000%. The difference is, depending on your perspective, a large or small fortune. To wit, the $5,000 investor A put into Adobe is now worth $7.5 million. Investor B? Just $4.4 million.

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