The words investor and public relations roll off the tongue with such ease that it seems yet another confirmation the disciplines share a cozy symbiosis. They don’t. The notion that increased media exposure leads to increased investment rings false for issuers primarily focused on gaining institutional investors. The reason for this is simple. For equities, […]
Investor Relations and Public Relations: Uneasy Bedfellows Read More »
If you are a public company and trying to decide what media you should be focusing on, then the answer is actually very simple: Dow Jones, Reuters and Bloomberg. That’s it. Other earned media exposure, wherever, is not useless in support of an investor relations program, but it represents a very inefficient way to make progress.
If you are a public company and trying to decide what media you should be focusing on, then the answer is actually very simple: Dow Jones, Reuters and Bloomberg. That’s it. Other earned media exposure, wherever, is not useless in support of an investor relations program, but it represents a very inefficient way to make progress.