January 2016

As the content arms race rolls on, I’m beginning suspect that some CMOs are getting off track in their approach to content marketing. Too much oversight.  Too much strategy. Too much handwringing. In my experience, the primary value of content marketing is catching a prospect at the moment they happen to…

Twitter will be acquired.  Wall Street loves a good story, but it hates losses.  With half a billion in losses in 2014, and the company on track to lose more this year than last, somebody is going to pull the plug.   Parenthetical prediction:  Twitter CEO Jack Dorsey will not survive…