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Monthly Archives

May 2016

CEO TV:  The Wave Continues

On Monday, I wrote about the wave of CEOs on TV following earnings reports and offered that keeping quiet after earnings can work too. And then none other than Apple’s chief executive officer Tim Cook joins the movement by appearing on Jim Cramer’s Mad Money Monday night. Why would he do…
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Telling Everyone All About It, Again

I like earnings season because of the surprises.  But sometimes, you get to see something over and over again.  In what has become a tough reporting period, CEOs are taking to broadcast outlets explaining, first hand, the shortcomings of the most recently reported results. Notable so far this season was…
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