Skip to main content
All Posts By

David R. Evanson

I’ve worked with and helped companies from just about every perch in the communications business: writer, agency head, freelance journalist, publicist, author, copywriter, consultant, reporter, account executive, communications manager and editor. I get hired for my specialized expertise and experience, which at 40 years and counting, has enabled me to offer advice to clients, that for many, has proven invaluable. Probably the best part of my job is working with business owners, executives and entrepreneurs. Along the way I’ve met a gallery of heros, fools, visionaries and rogues. But they’ve all taught me something, and with each new assignment, I try to pay it forward.

David R. Evanson
In Insights

Amazon Summits A Dow That No Longer Exists

The addition of Amazon to the Dow with Walgreen's unceremonious deletion, and the Dow’s current composition tells it like it is.  Yes, Walgreen’s was a retailer, and Amazon is a retailer, so the Dow’s “Consumer Goods” sector weighting was maintained.   But not really.   Of Amazon’s $25 billion of…
Read More
David R. Evanson
In Insights

Karping About Short Sellers

I’m struck by the wave of CEOs complaining about short selling. Meeting or beating earnings estimates would seem to be a better strategy. As CEO, you may not like short sellers, or agree with what they do, or how they do it or the impact they have. However, it’s harder…
Read More
David R. Evanson
In Insights

You Are Doing It All Wrong

Well, probably not all wrong.  But if you are looking for media coverage or traction in social media, you are probably guilty of at least one of the infractions on the list below.    Too few attempts. A .300 slugger will get into the hall of fame. A similar at bat…
Read More
David R. Evanson
In Insights

Earn 100,000%

Sounds like a sales pitch from a shadowy investment firm.  It’s not. This is just information. There are in fact, 13 companies out there that have risen by more than 100,000% since they went public.    This also means there are some lucky investors who turned $1,000 into $1 million, or…
Read More