A client of ours, Luke Lango, publisher of Innovation Investor, came up with an idea that is sharp.
Really sharp.
After 45 years in business, I may have seen it all, and it takes a bit of doing to come up with something that feels genuinely fresh. Luke came up with what he calls a Peak Watch Checklist. I call it an AI Bubble Watch. To see the full report, click here.
It’s smart because understanding whether or not we are in a bubble for AI is relevant to just about every investor on Earth. To help investors understand how close, or how far, we are from the bubble bursting, he’s developed 13 signals and, with a mountain of evidence, shows which ones are flashing, which are triggered, and which are okay.
Right now, 5 are flashing, and 2 are triggered.
It’s also smart from a media relations perspective because we get to reach out to the media each week with new material on why or why not the signals have changed, and each time they have changed, there’s a viable new story in it.
This is a winning proposition. To look at it numerically, we’ve got a media list of 295 super-geeky finance reporters following AI. Hitting these reporters once a week with — not senseless drivel — but something on the minds of all their readers, artfully executed, means 15,340 chances to earn media coverage for Luke.
The broader import of the bubble watch is something we have been counseling clients for years: don’t ask the media to cover you. Instead, give them something that they can’t do on their own and their readers find actionable.
And no matter what your business is, by virtue of working at it every day, you have insights, backed by data only you generate, about the economy at large, or the regional economy, or your industry, or the technology affecting your industry, or pricing. Really, the list is endless.
The tricky part is understanding how to make it repeatable and interesting.
That’s when you call us.
If you would like to read more stories like this, subscribe to our newsletter.
