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JasmineNaperi

Knowing When To Stop

Not too long ago, a client asked us to stand down on our attempts to score them an interview with their hometown newspaper. “Hey,” they told me, “it’s ok. Sometimes you don’t get the girl.” That’s true, I said, “But we don’t stop until she slaps us in the face.”…
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Who Do You Know?

If you want to hire someone to get you media exposure, a logical question is: what journalists do you know who cover our space? It’s a logical question, but it’s not a good question. A better question would be how well do you know the media outlets where we want…
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