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JasmineNaperi

JasmineNaperi
In Insights

My Friend Gantt

Gantt charts are soooo last century. But we dusted one off for a new engagement. Reason: Our new client had never hired a media relations firm. They were uncertain what we would be doing on a day-to-day basis and whether or not we would deliver results. That’s when we dusted…
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JasmineNaperi
In Insights

Marco . . . Polo . . . The AI Version

Showing up in AI search is on our clients’ minds. A lot. Some of them are shouting Marco and hearing very little Polo. Happily, we have an expanding bag of tricks to help them do this. But first, we think clients and would-be clients should understand how AI search results…
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JasmineNaperi
In Insights

Billionaires on My Mind

I felt like I was hearing about billionaires more and more. They seem to be everywhere. Were they? Yep. Our team looked at all of the articles dating back to 2009 using media tracking software mentioning the word billionaire. As you can see from the chart below, the coverage or…
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JasmineNaperi
In Insights

Knowing When To Stop

Not too long ago, a client asked us to stand down on our attempts to score them an interview with their hometown newspaper. “Hey,” they told me, “it’s ok. Sometimes you don’t get the girl.” That’s true, I said, “But we don’t stop until she slaps us in the face.”…
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JasmineNaperi
In Insights

Who Do You Know?

If you want to hire someone to get you media exposure, a logical question is: what journalists do you know who cover our space? It’s a logical question, but it’s not a good question. A better question would be how well do you know the media outlets where we want…
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