David Evanson

American Funds: Call Me

Like a lot of people in my business, I have Bloomberg TV and CNBC on all day in my office. I like the ads almost as much as I like the stories. The ads interest me because I can see, or think I can see, the marketing strategy behind it. At the moment, American Funds,

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CEOs Who Made Me Scratch My Head

In October, two CEOs made me scratch my head.  One in a questioning fashion, the other in an admiring fashion. I admired Frank Bisignano CEO of First Data Corporation (FDC) for striding onto CNBC’s stage perched atop the New York Stock Exchange moments after his company went public. OMG, every lawyer in the deal was probably

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Bezos: Call Me

Were it I was head of media relations at amazon.com when the New York Times revealed some less than civilized employment practices there. Finally a media relations challenge that, in my view, will fill the pages of communications and crisis management text books for generations to come. Unknown at this point: Will these case studies

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