Blog

The Importance of Irrelevance

In many of the daily distributions we send to the media, included is an item at the bottom called Coffee Beans. Why do we include this? Because let’s face it, even those who “love” their job tire from an unending barrage of technical, often poorly presented information.   Levity is an important tool for breaking this

The Importance of Irrelevance Read More »

Media Lessons 2022: Part II

Below, part two of what I learned about the financial media in 2022. Part one is here. The context is this: in 2022, I sent 952 queries to the financial media. Some worked, some didn’t. The point is, when you send out 952 pitches to the media, you learn things, some of which are encapsulated below.

Media Lessons 2022: Part II Read More »

Media Lessons 2022: Part I

In 2022, I sent 952 queries to the financial media. Some were highly focused and some were broad based. Some worked, some didn’t. The point is, when you send out 952 pitches to the media, you learn things.  Here’s what I learned about the financial media in 2022.  The phone is working again. Reporters started to come

Media Lessons 2022: Part I Read More »

The Most Useless Time In America

What To Do Instead of Watching The Super Bowl Halftime Show Introduction The most useless, wasted time in America is the 30 minutes which constitute the Super Bowl halftime ‘extravaganza.’ Kid Rock wearing the American flag like a poncho . . . rapper M.I.A. giving the finger wearing, of course, Egyptian head dress and fishnet

The Most Useless Time In America Read More »

The Book of Business

David R. Evanson Forward: I wrote this book for students of business, and maybe students of human nature too. I say students because, for better or for worse, the people covered in these few short stories, all of them clients, taught me a lot of what I learned on both topics. It’s a gallery of

The Book of Business Read More »

Scroll to Top