For companies trying to develop relationships with the media, here’s another arrow for your quiver: Share the stories they write with your social media networks. This according to journalists and reporters themselves. When asked in the 2017 State of the Media Report by public relations software firm Cision, ‘How can communications professionals improve their media relationships and […]
It seems almost every reporter, anchor, radio host or ‘influencer’ out there likes to point out they are giving you information that ‘the mainstream media won’t report on.” Sometimes it’s information the mainstream media “wouldn’t dare report on.” I would offer that if you are trying to interpret the media landscape today, remove the notion
I kind of like seeing the CEO of Wells Fargo on the hot seat in front of the house and senate for the fraudulent opening of customer accounts. I always felt Wells Fargo’s conduct in general and their attitude toward their customers was criminal. I just didn’t know how accurate my sentiments were. Don’t get me wrong. The
Back in 1991, when I was freelancing, casting central newsman Bob Flaherty, then of Equities magazine and now head of his own financial news service, told me to get on a train to New York, visit the offices of something called Instinet and write a story about it. Instinet, owned by Reuters at the time,
I just finished a white paper for a large financial institution on the well worn topic about which is better: active or passive investment strategies. Sometimes, it’s productive revisit old topics because they bring a fresh perspective that either reinforces ones’ conviction or makes a slight chink in the wall that slowly exerts its influence
My friend, entrepreneur Marc Kramer has started about 20 businesses. Some have succeeded, others have not. Among his start-ups, I asked him if he got signals early on that he had a clunker on his hands, and if so, what the signs were. Generally, he said, he knew within about 120 days whether or not the
I like earnings season because of the surprises. But sometimes, you get to see something over and over again. In what has become a tough reporting period, CEOs are taking to broadcast outlets explaining, first hand, the shortcomings of the most recently reported results. Notable so far this season was Sally Smith of Buffalo Wild
If a stock shows a significant positive change in revenues or earnings with an attendant rise in the price, do you believe portfolio managers will be moved to buy it? Conversely, if there were a significant negative change in earnings or revenues, would they short or sell it? Chances are the portfolio manager would not
All businesses occupy a perch. By that, I mean the manner in which their business operates throws off data that sheds light on their industry, competitors, suppliers or customers. Here’s some examples: • The number of times men click the profiles of fair-haired women on match.com answers the question whether or not gentleman do prefer blonds. Similarly
As the content arms race rolls on, I’m beginning suspect that some CMOs are getting off track in their approach to content marketing. Too much oversight. Too much strategy. Too much handwringing. In my experience, the primary value of content marketing is catching a prospect at the moment they happen to be searching for the product