Almost every prospective client I’ve talked to over the last 30 years has asked, ‘What is the value of media exposure?’ My answer: Millions. Few prospects take my answer seriously even though they should. However, the current U.S. presidential race offers an unusual degree of insight into the value of media exposure. Here’s the nib […]
With a dip of more than 11% in the S&P 500 since July 20 and continued volatility, what can advisors say to jittery clients? For long term investors, nothing applies a calming salve better than a discussion about dividends. Remember, during almost any 10-year period, approximately 40% of the total return from the SPY came
Were it I was head of media relations at amazon.com when the New York Times revealed some less than civilized employment practices there. Finally a media relations challenge that, in my view, will fill the pages of communications and crisis management text books for generations to come. Unknown at this point: Will these case studies
At this point, I’m not sure. Not to say that Mr. Dorsey will not earn his place in the pantheon of Silicon Valley legends. He will. What I’m less sure about is his understanding of the capital markets. So after taking Twitter public, is he going to take mobile payments company Square, public too? My
FANG stands for Facebook, Amazon, Netflix and Google. The term, emblazoned on the front page of yesterday’s edition of USA TODAY, was popularized by CNBC’s Jim Cramer. Some think the FANG clan is unstoppable, and looking at the trajectory of technology and commerce at this moment, it’s hard to see the dominance of these companies
The most popular past time among people who care about the news and media is discussing how biased it is. It’s not. Here’s why: Almost all media in North America publishes on a for-profit basis. Profitability requires providing audiences with what they want. All editorial agendas are driven by satisfying the needs of the reader.