Well, probably not all wrong.  But if you are looking for media coverage or traction in social media, you are probably guilty of at least one of the infractions on the list below.   

In many of the daily distributions we send to the media, included is an item at the bottom called Coffee Beans. Why do we include this? Because let’s face it, even those who “love” their job tire from an unending barrage of technical, often poorly presented information.   Levity is an important tool for breaking this

Below, part two of what I learned about the financial media in 2022. Part one is here. The context is this: in 2022, I sent 952 queries to the financial media. Some worked, some didn’t. The point is, when you send out 952 pitches to the media, you learn things, some of which are encapsulated below.

In 2022, I sent 952 queries to the financial media. Some were highly focused and some were broad based. Some worked, some didn’t. The point is, when you send out 952 pitches to the media, you learn things.  Here’s what I learned about the financial media in 2022.  The phone is working again. Reporters started to come