It’s a fair question, because if the services don’t work, who cares what they are or how elegantly they are portrayed.  

But they do work.  The chart below, from a real assignment, shows the link between exposure and traffic on the client’s site.  And this traffic, ultimately, converts into new business.  The chart also shows that traffic is driven not just by media exposure, but when that exposure is repurposed and distributed over social media channels, and in direct communications with prospects.  

Media exposure doesn’t stop with the original media hit.  In many cases, that’s where the work begins.  What sets my work apart is working closely with clients to help them turn media exposure into new business.