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media coverage

JasmineNaperi
In Insights

Marco . . . Polo . . . The AI Version

Showing up in AI search is on our clients’ minds. A lot. Some of them are shouting Marco and hearing very little Polo. Happily, we have an expanding bag of tricks to help them do this. But first, we think clients and would-be clients should understand how AI search results…
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JasmineNaperi
In Insights

Billionaires on My Mind

I felt like I was hearing about billionaires more and more. They seem to be everywhere. Were they? Yep. Our team looked at all of the articles dating back to 2009 using media tracking software mentioning the word billionaire. As you can see from the chart below, the coverage or…
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JasmineNaperi
In Insights

Knowing When To Stop

Not too long ago, a client asked us to stand down on our attempts to score them an interview with their hometown newspaper. “Hey,” they told me, “it’s ok. Sometimes you don’t get the girl.” That’s true, I said, “But we don’t stop until she slaps us in the face.”…
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