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David R. Evanson

I’ve worked with and helped companies from just about every perch in the communications business: writer, agency head, freelance journalist, publicist, author, copywriter, consultant, reporter, account executive, communications manager and editor. I get hired for my specialized expertise and experience, which at 40 years and counting, has enabled me to offer advice to clients, that for many, has proven invaluable. Probably the best part of my job is working with business owners, executives and entrepreneurs. Along the way I’ve met a gallery of heros, fools, visionaries and rogues. But they’ve all taught me something, and with each new assignment, I try to pay it forward.

David R. Evanson
In Insights

The Netflix Imbroglio

  What the Netflix Imbroglio Means Streaming service Netflix has gotten the executives of traditional television broadcasters in a lather over its refusal to release it’s ratings. A ratings point measures viewership and each point represents 1.07 million viewers.  So when Game of Thrones gets ratings of x.x that means…
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David R. Evanson
In Insights

The Most Useless Time In America

What To Do Instead of Watching The Super Bowl Halftime Show Introduction The most useless, wasted time in America is the 30 minutes which constitute the Super Bowl halftime ‘extravaganza.’ Kid Rock wearing the American flag like a poncho . . . rapper M.I.A. giving the finger wearing, of course,…
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David R. Evanson
In Insights

Re-Writing The Rules

Introduction The rules governing sports seem unassailable. The rules are, well, the rules. That said, this doesn’t mean they are the best rules or the best way to play. Well-meaning rules have unintended consequences. And some rules are just plain bad rules. This small book suggests some new rules. It…
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David R. Evanson
In Insights

Where’s The Money?

Table of Contents Planning for Raising Equity Capital Angel Investors Alternatives to an IPO – Reverse Mergers Royalty Financing Community Loan Development Funds Asset-based Loans SBA-Guarateed Microloans Equipment Leasing Primer Private Loan Guarantees Business Incubators Preparing a Business Plan How To Prepare a Loan Request How Investors Use Your Financial…
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