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David R. Evanson

I’ve worked with and helped companies from just about every perch in the communications business: writer, agency head, freelance journalist, publicist, author, copywriter, consultant, reporter, account executive, communications manager and editor. I get hired for my specialized expertise and experience, which at 40 years and counting, has enabled me to offer advice to clients, that for many, has proven invaluable. Probably the best part of my job is working with business owners, executives and entrepreneurs. Along the way I’ve met a gallery of heros, fools, visionaries and rogues. But they’ve all taught me something, and with each new assignment, I try to pay it forward.

David R. Evanson
In Insights

Re-Writing The Rules

Introduction The rules governing sports seem unassailable. The rules are, well, the rules. That said, this doesn’t mean they are the best rules or the best way to play. Well-meaning rules have unintended consequences. And some rules are just plain bad rules. This small book suggests some new rules. It…
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David R. Evanson
In Insights

The Most Useless Time In America

What To Do Instead of Watching The Super Bowl Halftime Show Introduction The most useless, wasted time in America is the 30 minutes which constitute the Super Bowl halftime ‘extravaganza.’ Kid Rock wearing the American flag like a poncho . . . rapper M.I.A. giving the finger wearing, of course,…
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David R. Evanson
In Insights

The Book of Business

David R. Evanson Forward: I wrote this book for students of business, and maybe students of human nature too. I say students because, for better or for worse, the people covered in these few short stories, all of them clients, taught me a lot of what I learned on both…
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David R. Evanson
In Insights

How Leverage Hurts Investors

I was appointed the finance correspondent for Senior Life Advisor, an online magazine for investors near or in retirement. The articles for Senior Life Advisor were designed to offer actionable information as well as items of interest about economics, investing and personal finance.
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David R. Evanson
In Insights

Quality On Tap

I was appointed the finance correspondent for Senior Life Advisor, an online magazine for investors near or in retirement. The articles for Senior Life Advisor were designed to offer actionable information as well as items of interest about economics, investing and personal finance.
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David R. Evanson
In Insights

About That Rate Cut

I was appointed the finance correspondent for Senior Life Advisor, an online magazine for investors near or in retirement. The articles for Senior Life Advisor were designed to offer actionable information as well as items of interest about economics, investing and personal finance.
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David R. Evanson
In Insights

Your Tax Dollars At Work

I was appointed the finance correspondent for Senior Life Advisor, an online magazine for investors near or in retirement. The articles for Senior Life Advisor were designed to offer actionable information as well as items of interest about economics, investing and personal finance.
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