Skip to main content
All Posts By

David R. Evanson

I’ve worked with and helped companies from just about every perch in the communications business: writer, agency head, freelance journalist, publicist, author, copywriter, consultant, reporter, account executive, communications manager and editor. I get hired for my specialized expertise and experience, which at 40 years and counting, has enabled me to offer advice to clients, that for many, has proven invaluable. Probably the best part of my job is working with business owners, executives and entrepreneurs. Along the way I’ve met a gallery of heros, fools, visionaries and rogues. But they’ve all taught me something, and with each new assignment, I try to pay it forward.

David R. Evanson
In Insights

Media Exposure By The Numbers

Since November 2010, I’ve sent out 12,471 queries to the media.  I know this because the software platform I use keeps track of them. That’s about 5 a day for a decade.  The learning comes not so much from what I’ve sent out, but rather from what comes back.  Based…
Read More
David R. Evanson
In Insights

Why The Tax Cut Bonuses Ring False

Every once in a while, when a baseball player hits one out of the park at an away game, the fan who catches the ball throws it back on the field. Why celebrate the opponent’s achievement? As rebukes go, it’s not subtle. Sometimes I wonder if the rank and file employees…
Read More