David R. Evanson

With earnings season here once again, and the term fake news ricocheting across social and traditional media, it's not too great a leap to get to the concept of fake earnings. Lots of companies present earnings that aren't really earnings.  For example, in January Intel reported earnings of $10.3 billion, and then adjusted…

For companies trying to develop relationships with the media, here's another arrow for your quiver:  Share the stories they write with your social media networks.  This according to journalists and reporters themselves.  When asked in the 2017 State of the Media Report by public relations software firm Cision, 'How can communications…

It seems almost every reporter, anchor, radio host or ‘influencer’ out there likes to point out they are giving you information that ‘the mainstream media won’t report on.” Sometimes it’s information the mainstream media “wouldn’t dare report on.” I would offer that if you are trying to interpret the media…

I kind of like seeing the CEO of Wells Fargo on the hot seat in front of the house and senate for the fraudulent opening of customer accounts.  I always felt Wells Fargo's conduct in general and their attitude toward their customers was criminal. I just didn’t know how accurate my sentiments were.…

Back in 1991, when I was freelancing, casting central newsman Bob Flaherty, then of Equities magazine and now head of his own financial news service, told me to get on a train to New York, visit the offices of something called Instinet and write a story about it. Instinet, owned…

I just finished a white paper for a large financial institution on the well worn topic about which is better: active or passive investment strategies. Sometimes, it’s productive revisit old topics because they bring a fresh perspective that either reinforces ones’ conviction or makes a slight chink in the wall…

My friend, entrepreneur Marc Kramer has started about 20 businesses.  Some have succeeded, others have not.  Among his start-ups,  I asked him if he got signals early on that he had a clunker on his hands, and if so, what the signs were. Generally, he said, he knew within about 120…

I like earnings season because of the surprises.  But sometimes, you get to see something over and over again.  In what has become a tough reporting period, CEOs are taking to broadcast outlets explaining, first hand, the shortcomings of the most recently reported results. Notable so far this season was…