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David R. Evanson

I’ve worked with and helped companies from just about every perch in the communications business: writer, agency head, freelance journalist, publicist, author, copywriter, consultant, reporter, account executive, communications manager and editor. I get hired for my specialized expertise and experience, which at 40 years and counting, has enabled me to offer advice to clients, that for many, has proven invaluable. Probably the best part of my job is working with business owners, executives and entrepreneurs. Along the way I’ve met a gallery of heros, fools, visionaries and rogues. But they’ve all taught me something, and with each new assignment, I try to pay it forward.

David R. Evanson
In Insights

What Is The Value of Media Exposure? Millions

Almost every prospective client I’ve talked to over the last 30 years has asked, ‘What is the value of media exposure?’ My answer: Millions. Few prospects take my answer seriously even though they should. However, the current U.S. presidential race offers an unusual degree of insight into the value of…
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David R. Evanson
In Insights

Bezos: Call Me

Were it I was head of media relations at amazon.com when the New York Times revealed some less than civilized employment practices there. Finally a media relations challenge that, in my view, will fill the pages of communications and crisis management text books for generations to come. Unknown at this…
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David R. Evanson
In Insights

What does Jack Dorsey see?

At this point, I’m not sure. Not to say that Mr. Dorsey will not earn his place in the pantheon of Silicon Valley legends.  He will. What I’m less sure about is his understanding of the capital markets.   So after taking Twitter public, is he going to take mobile payments…
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David R. Evanson
In Insights

FANG Today, Toothless Tomorrow?

FANG stands for Facebook, Amazon, Netflix and Google. The term, emblazoned on the front page of yesterday’s edition of USA TODAY, was popularized by CNBC’s Jim Cramer. Some think the FANG clan is unstoppable, and looking at the trajectory of technology and commerce at this moment, it’s hard to see…
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David R. Evanson
In Insights

The Media is Not Biased

The most popular past time among people who care about the news and media is discussing how biased it is. It’s not. Here's why: Almost all media in North America publishes on a for-profit basis.Profitability requires providing audiences with what they want.All editorial agendas are driven by satisfying the needs…
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