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David R. Evanson

I’ve worked with and helped companies from just about every perch in the communications business: writer, agency head, freelance journalist, publicist, author, copywriter, consultant, reporter, account executive, communications manager and editor. I get hired for my specialized expertise and experience, which at 40 years and counting, has enabled me to offer advice to clients, that for many, has proven invaluable. Probably the best part of my job is working with business owners, executives and entrepreneurs. Along the way I’ve met a gallery of heros, fools, visionaries and rogues. But they’ve all taught me something, and with each new assignment, I try to pay it forward.

David R. Evanson
In Insights

How VCs Analyze Financials: Part I, The Income Statement

If you have historical financial statements, your would-be venture capital investor will take high interest in them.  VCs typically look at financial statements differently than other investors, and certainly differently than a lender would. This three part series will look at the three primary elements:  income statement, balance sheet and statement of…
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David R. Evanson
In Insights

How VCs Analyze Financials: Part III, The Balance Sheet 

If you have historical financial statements, your would-be venture capital investor will take high interest in them.  VCs typically look at financial statements differently than other investors, and certainly differently than a lender would. This three part series will look at the primary elements: the income statement, statement of cashflows and the balance…
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David R. Evanson
In Insights

Use Your Perch To Get Media Exposure 

All businesses occupy a perch. By that, I mean the manner in which their business operates throws off data that sheds light on their industry, competitors, suppliers or customers. Here’s some examples: • The number of times men click the profiles of fair-haired women on match.com answers the question whether…
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David R. Evanson
In Insights

Generals Don’t Inspect The Bullets

As the content arms race rolls on, I’m beginning suspect that some CMOs are getting off track in their approach to content marketing. Too much oversight.  Too much strategy. Too much handwringing. In my experience, the primary value of content marketing is catching a prospect at the moment they happen to…
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David R. Evanson
In Insights

What Might Happen in 2016

Twitter will be acquired.  Wall Street loves a good story, but it hates losses.  With half a billion in losses in 2014, and the company on track to lose more this year than last, somebody is going to pull the plug.   Parenthetical prediction:  Twitter CEO Jack Dorsey will not survive…
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David R. Evanson
In Insights

A Christmas Story

Just a few weeks before Christmas, I was a volunteer at a holiday party for underprivileged children.  Underprivileged isn’t my word.  To get to the party they had to be identified as ‘at risk’ by their teachers. I was helping my friend Carol who had been a volunteer at the…
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David R. Evanson
In Insights

The Spouting Whale Gets Harpooned

With his high profile arrest and perp walk this morning, Martin Shkreli has a massive public relations problem on his hands.  As the photo demonstrates, the full force of the law is lined up against him. Mr. Shkreli is the hedge fund manager turned pharmaceutical entrepreneur who provoked outrage when…
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