Skip to main content
All Posts By

David R. Evanson

I’ve worked with and helped companies from just about every perch in the communications business: writer, agency head, freelance journalist, publicist, author, copywriter, consultant, reporter, account executive, communications manager and editor. I get hired for my specialized expertise and experience, which at 40 years and counting, has enabled me to offer advice to clients, that for many, has proven invaluable. Probably the best part of my job is working with business owners, executives and entrepreneurs. Along the way I’ve met a gallery of heros, fools, visionaries and rogues. But they’ve all taught me something, and with each new assignment, I try to pay it forward.

Planning for Raising Equity Capital

Raising equity capital is like painting a room. Most of the work is in the preparation, and when prepared correctly, the actual painting is quick and easy. This article, which appeared as a chapter in a book I wrote for Entrepreneur Media under agreement with it's authors Dwayne Moyers and…
Read More

Preparing a Business Plan

This is a chapter in a book I wrote called Where's the Money for Entrepreneur Media under agreement with its authors Dwayne Moyers and Art Beroff. It tells the would-be business plan writer all the need to know, and at 10,000 words is longer than many business plans.
Read More

Where to Go When The Bank Says No

By 1997 I had written for Entrepreneur magazine for more than 7 years. In my Raising Money column, I had explored almost every nook and cranny of entrepreneurial finance, and had the idea to bring my separate columns together in a book. Ultimately, I was never able to come to…
Read More

Assessing Your Risk Profile

I was retained by the trade group, Regional Investment Bankers Association (RIBA), to produce a series of articles about the basics of investing. The articles were written for retail investors who were beginners, and they were published under the by-line of (RIBA) members in their local news and business publication.…
Read More

Payment Timing Optimization Analysis

Though little known, Goldstein Golub Kessler is a huge accounting and consulting firm with a myriad of practices. One of these practices focused on helping treasurers and chief financial officers manage their payables and receivables in such a way as to squeeze more cash out of the balance sheet. In…
Read More

Why Invest?

I was retained by the trade group, Regional Investment Bankers Association (RIBA), to produce a series of articles about the basics of investing. The articles were written for retail investors who were beginners, and they were published under the by-line of (RIBA) members in their local news and business publication.…
Read More